Jul23
Car Show
Sholan Farms, Leominster, MA · 4–8 PM
Fitchburg, MA
Real-fruit
Real-fruit
Italian ice.
Crafted fresh. Classic flavors. Sweet in every scoop.
No high-fructose corn syrup
Gluten-free
Non-dairy
Flavors
The main five
Our regulars. Plenty more available, and seasonal flavors rotate.
Cherry
The classic everyone reaches for.
★ Main flavorLemon
Bright, tart, and refreshing.
★ Main flavorBlueberry
Cool, sweet, summer-ready.
★ Main flavorMango
Tropical and juicy.
★ Main flavorPiña Colada
A little vacation in a cup.
★ Main flavorAlso available
WatermelonStrawberryOrangeGrape
Green ApplePeachPineappleBanana
CoconutChocolateRainbow
Seasonal flavors rotate and can vary by location and day.
Sizes
Pick your size
Same great flavors, four sizes.
Kiddie
Regular
Large
Cap
served in a souvenir capAbout
Jay's Italian Ice
Jay Johnson is a New Jersey native and Army veteran who spent years cooking and managing in restaurants before starting Jay's Italian Ice. He wanted to show his granddaughter that you can build something of your own — so he did, keeping it simple with a classic Italian ice recipe that never needed reinventing. She's still by his side at the stand today.
Light, refreshing, and easy to love — with no high-fructose corn syrup, gluten-free, and non-dairy. Catch us around Fitchburg, at local events, and at the Fitchburg Public Market.
Read Jay's story in the Sentinel & Enterprise — or see the full story →
Coming soon
The Sprinter van
An Italian ice Sprinter van is in the works — so we can roll up to even more neighborhoods, parties, and events. Stay tuned.
Find us
Where to catch us
We pop up around Fitchburg through the summer. Follow along for the day's location.
Fitchburg Public Market
Jay's Italian Ice works with the Fitchburg Public Market at 35 Main Street. Stop by and find us there.
Visit the Fitchburg Public Market →Around town this summer
- Civic Days & downtown events
- St. Anthony's Italian Festa
- Riverfront Park gatherings
- Local festivals & private events
Follow our socials for exact spots and dates, or call us at (877) 926-7423.
Upcoming events
Catch us this summer
Roll up to the stand at these spots — more dates added all season.
Jul24
Riverfront Park
Fitchburg, MA
Jul28
Riverfront Park
Fitchburg, MA
Aug4
National Night Out
Fitchburg P.D. · Riverfront Park
Sep18
St. Anna's School
Leominster, MA
Catering & events
Bring Jay's to your event
Birthdays, block parties, company events, school days — we'll set up and serve your crowd. Send a request below or call us at (877) 926-7423. Prices are available upon request.
Ready to book? Send us a DM on Instagram with your date, headcount, and location, and we'll get back to you with a quote. Full details on the catering page →
Message us on InstagramFAQ
Quick answers
The things people ask us most at the stand.
Where is Jay's Italian Ice located?
Jay's Italian Ice is based in Fitchburg, Massachusetts. You'll find the stand at the Fitchburg Public Market at 35 Main Street and at events around Fitchburg, Leominster, and Lunenburg all summer — check the events section above or follow @jaysitalianice1 on Instagram for the day's location.
Is Jay's Italian Ice gluten-free and dairy-free?
Yes. Every flavor is gluten-free and non-dairy, made with real fruit and no high-fructose corn syrup.
Do you cater birthday parties and events near Fitchburg?
Yes — Jay's caters birthdays, block parties, school days, and company events across Fitchburg, Leominster, Lunenburg, and nearby towns. Send a DM on Instagram with your date, headcount, and location, or call (877) 926-7423 for a quote.
What flavors does Jay's Italian Ice have?
The main five are Cherry, Lemon, Blueberry, Mango, and Piña Colada, with a rotating lineup that includes Watermelon, Strawberry, Rainbow, and more. Seasonal flavors vary by day and location.
Is this the same Jay's Italian Ice as the one in North Carolina?
No — Jay's Italian Ice in Fitchburg, MA is an independent, family-run, veteran-owned local business started by Jay Johnson. If you're searching from Massachusetts, this is the one at the Fitchburg Public Market.
See you in line.
Real-fruit Italian ice around Fitchburg all summer.
See the flavors