Jay's story

Jay's Italian Ice is a family-run, veteran-owned Italian ice stand based in Fitchburg, Massachusetts — real fruit, a classic recipe, and a granddaughter working the stand beside her grandfather.

The founder

From Army kitchens to Main Street

Jay Johnson is a New Jersey native and Army veteran who spent years cooking and managing in restaurants before starting Jay's Italian Ice. He wanted to show his granddaughter that you can build something of your own — so he did, keeping it simple with a classic Italian ice recipe that never needed reinventing. She's still by his side at the stand today.

Every flavor is made with real fruit — no high-fructose corn syrup, gluten-free, and non-dairy. Light, refreshing, and easy to love. You'll find the stand at the Fitchburg Public Market at 35 Main Street and at events around Fitchburg, Leominster, and Lunenburg all summer.

Read Jay's story in the Sentinel & Enterprise →

Coming soon

The Sprinter van

An Italian ice Sprinter van is in the works — so we can roll up to even more neighborhoods, parties, and events. Stay tuned.

Local & independent

The Fitchburg one

Jay's Italian Ice of Fitchburg, MA is independent and locally owned — not affiliated with businesses of the same name in other states. If you met us at the Public Market, an event in Leominster, or anywhere around North Central Mass, this is the right place.

Come say hi.

Fitchburg Public Market, events all summer — and your event next.

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